The Baby Boomer market is . . . well . . . booming!
As more Boomers transition into the 55-64 age group, they're eager to use their free time, fatter pocketbooks and higher level of education to splurge on new experiences and brands. Satisfaction reaches an audience with unprecedented buying power.

The Baby Boom generation spends $750 billion a year—45% more than the 18-34's—and control 77% of all financial assets in the United States. Bottom line—they are wealthier than any other generation in history and more willing to experiment with new brands.

Reader demographics

• Age 55-64
• 60,000 circulation
• Reaches the region's top 30% affluent households (as measured by home value)
• Published six times per year
• Urban and suburban areas

Boomers are spending like never before

• Luxury and exotic travel
• In-city pieds-a-terre and vacation homes
• Luxury and performance cars
• Asset management services
• Restaurants and gourmet in-home dining experiences
• Art, theater and other types of cultural enrichment
• Charity benefits, volunteerism and other forms of giving back to the community

Satisfaction is available in these counties

• Cook
• DuPage
• Kane
• Lake (Ill.)
• McHenry
• Will